echotest is a synthetic market research platform that lets you test products, pricing, and go-to-market strategies against a panel of 2.5 million AI-simulated consumers built from real population data across 195 countries. In our key markets we model neighborhoods — not country averages — so a Palm Jumeirah luxury buyer and a Deira shopkeeper come through as different audiences.
Instead of spending months and millions on focus groups, surveys, and test launches, echotest gives you honest market reactions in minutes. Every simulated consumer has a unique personality, budget, cultural context, and decision-making pattern derived from demographic data, behavioral research, and economic indicators.
Our simulation engines cover the full product lifecycle: content and PR testing, commerce conversion analysis, market penetration modeling, and multi-year lifecycle simulations with quarterly strategy recommendations.
echotest is a product of Yenova Labs, a Dubai-based AI consultancy specializing in enterprise AI systems, agentic architectures, and production-ready SaaS platforms.
Yenova Labs builds AI that works in the real world — not demos that break in production. Our team brings deep expertise in multi-agent systems, large language models, and behavioral simulation to solve problems that traditional software can't touch.